The most prominent Yoruba tribal mark model is
Adetutu OJ Alabi
, a Nigerian face model and activist who gained international fame in 2018 after starting an online campaign to model for Rihanna's Adetutu OJ Alabi
Adetutu Alabi
, often referred to as "Adetutu OJ
," is a single mother from Eruwa, Oyo State. She has utilized social media to challenge the stigma associated with tribal marks in Africa.- Career Breakthrough: She gained widespread attention when Rihanna followed her on Instagram following a viral photoshoot.
- Advocacy: Alabilaunched the #TribalMarksChallenge to encourage self-acceptance and visibility for people with facial scarification.
- Stance on Tradition: While she embraces her marks as her "trademark," she actively campaigns against the practice of marking children without their consent, advocating for a ban on non-consensual childhood scarification.
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